How To Build a Business Case!
The Practical Guide to Persuasive Business Case Writing
Publisher: Resource Management Systems, Inc.
ISBN: 978-0-9707733-4-0; Publication Date: April 2007
182 Pages; Metal Bound + CD-ROM
Step-by-Step Guide to Making a Concise Project Business Case
This is for anyone who needs to write a project business case at the "GO/NO-GO" decision point. Whether you are an information technology professional, business analyst, or project manager, you know that the best project idea will languish until decision makers are persuaded the investment is worthwhile.
Over the last two decades, business and government professionals have told us they want three things in business case guidance:
HOW TO BUILD A BUSINESS CASE is designed for people who are not expert case writers by people who actually write business cases for projects of all sizes and types. This Book and Companion CD-ROM will help you answer the three questions that plague every case-writer:
The "aim" is to deliver an informative and persuasive message to decision makers. The "means" is a one- to two-page case document that proves three things: